Hi Hola 안녕하세요 Cześć こんにちは Bonjour
I'm Michalina
I help global brands improve growth through insight-led and strategic design. My work has brought clients multi-million-pound results.
Notable brands I've helped:
About Me
Experience Design Leader and Business Strategist helping global brands improve growth through insight-led and data-driven design.
What I do
UX & CX Audits
A holistic and in-depth assessment of websites, apps, and AI features. If your product or service is underperforming and you don’t know why, my audit will help you find the key issues.
Experience Strategy & Growth Strategy
I work closely with startup founders, business executives, analysts, engineers, researchers, and designers to help businesses scale, thrive, and find a competitive edge.
A/B Testing & CRO Support
A/B testing will help you minimise the risk of unwanted results that can happen when launching new features. As an experimentation lead, I’ve helped brands improve their testing strategy.
Web Analytics
As a certified expert user of multiple web analysis tools, I can help you collect both quantitative and qualitative data, and analyse user behavior to help you improve your website, conversion rates, and customer satisfaction.
Design Management
With my strong expertise in experience design and creating solutions for global brands, I can help your team deliver products and features for the global and competitive market.
Team Workshops & Coaching
Highly collaborative, creative and interactive sessions will boost your team’s problem solving skills and help you find solutions to the most challenging problems.
Notable Work
Due to the confidential nature of many projects, detailed case studies are available only upon request. Reach out for more information.
Fortnum & Mason
Customer Experience Strategy
Creation and management of a UX/CX strategy focused on driving commercial success, improving conversion rates, and elevating end-to-end customer experience.
Results: Significant improvements in customer satisfaction, ease of use, Promoter Score, and other CX metrics.
Fortnum & Mason
New Checkout Experience
Checkout redesign and optimisation on F&M’s global (.com) and European (.eu) websites.
Results: Conversion rate increase by +20%, reduction of customer service contacts by over 70%.
Multiple Brands
Product Finder Tools for Multiple Brands
New product finder tools helping customers find products based on their needs.
Canon EMEA
Canon Store on Amazon
Brand new designs of Canon Europe’s storefronts on Amazon.
CONSULTING SERVICES
Expand your horizons with Tako Strategy
Power your growth, improve your conversion, and stand out in the ocean of competition with tailored customer experience strategy, UX, and CRO support.
SPEAKING
Book Michalina to speak
Inspire your audience with actionable tips on how to improve experiences for products, services, and e-commerce websites.
NEWS
I'm speaking at 2025 Customer Engagement Summit
If you’re interested in improving how you listen to customers (and anyone else), you’ll definitely want to be there!
🕔 9 October at 5:00 PM
📍 Evolution, Battersea. London, UK
Articles & Resources
5 Books I’ve Read This Year That Changed How I Think About Business, Leadership and Design
Book recommendations that will sharpen your leadership skills, decision-making, and business thinking.
From airplanes to apps: how iteration drives innovation and success
Discover how testing, iteration, and continuous improvement can transform your product development process, reduce risks, and lead to long-term success.
Hey Siri: call an ambulance
How health-centered design can save lives across the world.
What Animal Crossing can teach you about the power of defaults
And best UX practices in conversion rate optimization.
Contact
Don’t hesitate to reach out if you have any questions. I will respond as soon as I can.