Hi Hola 안녕하세요 Cześć こんにちは Bonjour
I'm Michalina!
I’m a London-based Experience Strategist, Business Strategist, and Design Leader helping companies drive growth through customer-centred and innovative solutions.
I've Worked With
About Me
I help businesses improve their strategies, customer experience, conversion, and market positioning. My work has brought clients multi-million-pound growth.
What I do
CX/UX Audits
A holistic and in-depth assessment of websites and apps. If you don’t know why your product isn’t performing as desired, UX audit will help us find the key issues.
Business & Experience Strategy
I work closely with business executives, analysts, technology teams, researchers, and designers to help businesses scale, thrive, and achieve their goals.
Web Analytics
As a certified expert user of multiple web analysis tools, I can help you collect both quantitative and qualitative data, and analyze user behavior to optimize your solution, conversion rate, and other key performance indicators.
A/B Testing & CRO Support
A/B testing will help you minimize the risk of unwanted results that can happen when launching new features, while also guiding us towards even more profitable solutions. I can help you create a testing plan tailored to your needs.
UX Design Management
With my strong expertise in experience design, I can help your team deliver products and features for the global and competitive market.
Team Workshops & Coaching
Highly collaborative, creative and interactive sessions will boost your team’s problem solving skills and help you find solutions to the most challenging problems.
Previous Work & Results
Due to the confidential nature of many projects, portfolio available upon request only.
CONSULTING SERVICES
Expand your horizons with Tako Strategy
Power your growth, improve your conversion, and stand out in the ocean of competition with tailored customer experience strategy, UX, and CRO support.
NEWS
I'm speaking at 2025 Customer Engagement Summit
If you’re interested in improving how you listen to customers (and anyone else), you’ll definitely want to be there!
🕔 9 October at 5:00 PM
📍 Evolution, Battersea. London, UK
Articles & Resources
From airplanes to apps: how iteration drives innovation and success
Discover how testing, iteration, and continuous improvement can transform your product development process, reduce risks, and lead to long-term success.
Hey Siri: call an ambulance
How health-centered design can save lives across the world.
What Animal Crossing can teach you about the power of defaults
And best UX practices in conversion rate optimization.
How nostalgic UX suddenly became a global trend
And why we love products inspired by our childhood memories.
Contact
Don’t hesitate to reach out if you have any questions. I will respond as soon as I can.