Hi, I'm Michelle!
I’m a London-based Experience & Product Design Leader, Business Strategist, and Mentor. I help businesses improve digital products and experiences, and launch commercially successful solutions that drive significant growth.
My Story
It’s All Started With a UFO Invasion...
My passion for design and hands-on creativity has been growing since early childhood. At five, I persistently persuaded my grandmother to teach me how to sew. By seven, I was co-designing my first UFO invasion during local art workshops for kids. While that was my last “invasion” project, some of my later work went on to be showcased regularly at the local World Trade Center, marking an exciting milestone in my creative journey.
Local newspaper article showcasing my team’s “UFO Invasion” project.
Here Came the Music!
At just eight years old, I performed my first piano recital alongside my teacher, and by eleven, I started composing my own music. Around the same time, my curiosity for technology began to shine through as I was experimenting with Logic Pro to create songs and used CSS to give my MySpace page a personal touch. My early coding skills even earned me my first “client”: a friend who traded my favourite chocolate bars for a custom MySpace layout.
Design vs. Technology
Back in high school, I realised that friends and family often turned to me whenever they ran into tech troubles—from computers to everyday devices. That sparked a question that still drives me today:
How can we make experiences and technology easier, more intuitive, and truly helpful for everyone?
This curiosity led me to deepen my skills in countries known for their cutting-edge innovation—South Korea and Japan—where I immersed myself in learning from some of the most forward-thinking approaches to technology and design.
Today
I help businesses improve experiences with a focus on customer satisfaction, commercial success, and business growth. I’ve led many projects of different scales, ranging from the creation of long-term design strategies to smaller redesign projects, as well as leading experimentation, conversion rate optimisation, and continuous improvement initiatives for globally recognised brands.
Experience
Experience Design Consultant, Managing Director at Tako Strategy
May 2025 – Now. London, UK
Commercial Lead UX Designer at Fortnum & Mason
Jan 2023 – Now. London, UK
E-Commerce Designer at Canon EMEA
Nov 2021 – Jan 2023. London, UK
UX/UI Designer at Moonbay Labs
Jun – Nov 2021. London, UK
Freelance User Experience & Strategy Consultant
Jun 2016 – May 2025
Certifications
Business Strategy Specialization
University of Virginia Darden School of Business · 2025
Certificate in User Experience Management
Nielsen Norman Group · Mar 2024 · ID 1077234
Contentsquare Certified Expert
Contentsquare · Jan 2022
Advanced Google Analytics
Google · Jan 2022
Conversation Design Course
Botsociety · Jul 2021
Awards
UK User Experience of the Year (Canon EMEA)
Nov 2022 · Issued by UK eCommerce Awards
Education
Bachelor of Fine Arts in Interaction Design
Ewha Womans University. Seoul, South Korea
Graduated as the first international student ever studying a design major.
Contact
Need my help? Don’t hesitate to reach out if you have any questions about my work or services.
SPEAKING
Book Michelle to speak
Inspire your audience with actionable tips on how to improve experiences for products, services, and e-commerce websites.
CONSULTING SERVICES
Expand your horizons with Tako Strategy
Power your growth, improve your conversion, and stand out in the ocean of competition with tailored customer experience strategy, UX, and CRO support.
